There maybe more than one, but you need to clearly define these in order to communicate in a way that resonates with your market.
A clear message that speaks to your target market so they know firstly what to expect when purchasing a product or service from you, and secondly what perhaps differentiates you from your competitors.
If you are an existing brand, you need to find out what your current customers think of you – do they know your brand and do they perceive you the way you want them to? If you are a start-up, understanding how customers perceive other businesses in the industry that you plan to enter is essential.
What values essentially underpin your business operation? You need to define the core values that drive your decisions.
What is your brand’s personality? The visual elements of the brand must be aligned with its values.
Your brand must embody that which makes you or your business unique and clearly communicates this to your target market, ensuring you stand out in a noisy and cluttered marketplace.
OUR STRATEGIC PROCESS
Join our brand expert for an 3-4 hour intensive think tank session. As each client is unique, we tailor these sessions specifically for you and provide an agenda prior to meeting.
We take our findings from the think tank session and then conduct further market research. Our branding expert often collaborates with our other marketing consultants in brain storming sessions during this phase.
Your completed brand strategy provides you with a blue print to move forward to the design stage and as a solid guide for decisions you must make in other areas of your business.