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Training – Sales & Marketing 2018-07-09T05:19:05+00:00

More and more companies and businesses are realising the importance of training their staff. It’s not as simple as picking a subject that may help them, you have to approach training in a strategic way to ensure that it is tailored to meet the needs of your specific business.

To ensure you receive the most from any training, you must consider your company’s overall approach to sales and marketing. What does you company stand for, your vision and how do you want to be perceived in the market? Your staff need to know, and subsequently be educated in a way to create one voice.

Every industry is facing change at a rapid pace. To remain competitive, add value to customers and achieve better growth, your staff will need to have the right skills in place. That means investing in employee training.

Some examples of issues your business maybe experiencing and suggested training solutions are:

Low levels of repeat customers

Customer Service Training

Unmotivated and worn-out employees

Sales Skills

Reduced revenue or poor sales performance

Sales Training & Techniques

Unsatisfactory sales margins

Negotiation skills

SALES & MARKETING TRAINING OPTIONS

Hands-on training is an important part of building skills and improving sales. If you are experiencing a deficiency of skills or resources within your business, engaging a sales marketing trainer to help develop skills is the best option.

The types of training that occur can include:

Training workshops & seminars 

Accompanying employees on sales calls or meetings

Role playing exercises 

Performance feedback 

Customer service advice and training for call centre staff

Online training and webinars

SALES & MARKETING TRAINING PROCESS & PLAN

We start with a detailed analysis of your business, it’s fundamental vision and mission and an overall evaluation of whatever challenges you are experiencing. 

There is no ‘one size fits all’ and we can tailor a program that suits your requirements, such as:

  • One day to multi-day sessions spread out over a number of months
  • Attendees can range from an individual to a group of 10 plus
  • One on one follow-up mentoring & coaching

KEY POINTS FOR POSITIVE STAFF TRAINING:

  • Enrol your staff in courses relevant to the requirements of their role.
  • Encourage learning and development as part of your corporate culture.
  • Allow your employees to have input into the training strategy, ensuring they can select areas they believe will help them the most.
  • Let your employees provide feedback during the training course, to ensure what they are learning is meeting their needs.
  • Training, like any expenditure, needs to be justified my measuring the ROI.
  • Employees should have the opportunity to continue expanding and building upon what they have learnt.
  • Give employees the opportunity to immediately use their new skills.
  • Choose a suitable format for training.
  • Align all training with the overall strategy of the business.
Contact us about your Marketing requirements

Marty retains excellent sales skills, has strong relationship building capabilities and is approachable and affable. Moreover, Marty knows the value of maintaining ongoing relationships even when the business necessity is not apparent, that is he fosters business contacts continuously knowing he will leverage them as required. He has a strong work ethic and is 100% committed to whatever he turns his hand to.

Raymond Faulkner, GENERAL MANAGER - SOIFTEL HANGZHOU WESTLAKE CHINA