Loading...
Strategic Marketing 2018-07-09T04:27:45+00:00

Whilst marketing is an essential activity every business undertakes in one form or another, those that take a strategic approach are far more likely to achieve sustainable results.

Planned and measured marketing will far out-way a ‘let’s throw mud at a wall and hope it sticks’ approach – every time! No matter the size of your business or budget, marketing in a strategic fashion will ensure each one of your marketing efforts aligns with your overall plan.

THE INITIAL KEY CONSIDERATIONS WE ADDRESS ARE:

Identification and Analysis of your Audience

Who is your target market and what is their buying persona?

Identification and Analysis of your Competitors

Establish your unique selling proposition by analysing competitors you share the market with 

Identification and Analysis of your Opportunities

Where does your business’ potential growth lie?

Identification and Analysis of your Messaging

Where does your business’ potential growth lie?

The valuable information gathered through the four identification and analysis stages, provides the framework for the next phase of the strategic process.

Here we jointly set objectives for your marketing, whilst at the same time correcting any issues we have identified.

Some examples of what these could be are:

  • Branding – is not consistent with your company’s values, promise or voice
  • Website – will not support conversion when traffic is driven to it
  • Technology – is outdated creating a lack of efficiency
  • Human Resources – your staff do not have a collective understanding of what your marketing goals are
  • Digital – your online tools are lacking 

DEVELOPMENT OF YOUR STRATEGIC MARKETING PLAN

Your objectives have been identified and your foundations are solid. The final phase of the process is the development of your Strategic Marketing Plan. This is where our years of experience, across a variety of industries and many different channels of marketing comes to the fore.

Guided by your budget, we create a mix of activities utilising the most appropriate channels to support your marketing objectives. This is an action plan with detailed instructions for implementation. 

It’s not uncommon for a business to either lack the internal resources, expertise or even desire to implement marketing strategies. We can provide as much or as little facilitation as our client’s require. 

Contact us about your Marketing requirements

I would highly recommend Kylie Byrne to any business looking to grow their business. Kylie is a highly skilled and talented Marketer. Her no nonsense approach and passion for her craft are what makes her a pleasure to deal with.

Adam Donkin, MANAGING DIRECTOR AT TWO MOONS CONSULTING